Quick Answer
For search, voice, and "just tell me what to do".
Build sequences that do the work: teach the mechanism, prove it works, handle objections, and invite a clear next step-AI accelerates creation and testing.
Key Takeaways:
- Email sells through trust and repetition.
- Sequences should be intentional (one job each).
- AI can create variants and surface patterns.
- Proof assets are the fuel for conversion.
Playbook
Create a 7-email nurture: problem, mechanism, proof, objection, case study, offer, reminder.
Use AI to draft variants and tighten clarity.
Add behavior triggers for high-intent readers.
Measure by revenue per subscriber, not opens.
Refresh quarterly with new proof and stories.
Common Pitfalls
- Sending value without a next step.
- Launching new sequences without updating proof assets.
- Ignoring inactive subscribers (deliverability decay).
Metrics to Track
Revenue per subscriber
Sequence conversion
Deliverability
Replies
FAQ
How long should an email sequence be?
Long enough to build belief. Many businesses do well with 5–10 emails per sequence, then a light ongoing cadence.
What should emails sell?
A next step: a call, a product, a resource, or a trial. Keep it consistent so readers learn what to expect from you.
How does AI increase email revenue?
By speeding up testing, producing variants, and turning customer language into higher-converting messaging faster than manual iteration.
Related Reading
Next: browse the hub or explore AI Operations.