Quick Answer
For search, voice, and "just tell me what to do".
Personal emails come from specifics: one story, one observation, one next step. AI can draft, but you must supply real details and voice rules.
Key Takeaways:
- Specificity creates humanity.
- Customer language beats 'copywriting language.'
- Use constraints: short sentences, fewer adjectives, clear point.
- Keep a story bank and proof bank to feed AI.
Playbook
Write a 3-line 'real story' note (what happened, what you learned, why it matters).
Ask AI for 3 drafts: story-led, lesson-led, objection-led.
Rewrite the first paragraph yourself for authentic cadence.
Add proof (numbers, screenshots, real outcomes).
End with one clear CTA: reply, click, book, buy.
Common Pitfalls
- Long, abstract emails with no point.
- Generic motivational tone without proof.
- Multiple CTAs that confuse the reader.
Metrics to Track
Replies
Clicks
Conversions
Spam complaints
FAQ
What makes an email feel human?
A specific point of view, a real example, and a clear next step-written in your natural rhythm rather than a generic marketing template.
Should AI write my entire email?
It can write a draft, but you should rewrite key parts (opening, transitions, and claims) and add proof to keep it credible.
How long should emails be?
As short as possible while still delivering value. Many high-performing emails are 150–400 words with one key idea.
Related Reading
Next: browse the hub or explore AI Operations.