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Building a Personal Marketing Style Model So AI Sounds Like You

Create a lightweight style model: a short voice guide, example library, and prompt templates that consistently produce on-brand marketing drafts.

Quick Answer

For search, voice, and "just tell me what to do".

Collect your best writing and customer language, distill it into rules and examples, then use a consistent set of prompts to draft and rewrite.

Key Takeaways:

  • A 'style model' is mostly constraints and examples.
  • Customer words beat clever words.
  • Consistency comes from templates, not inspiration.
  • Update your style assets as your positioning evolves.

Playbook

1

Collect 10 pieces of your best writing and 20 customer quotes.

2

Write a 1-page style guide: tone, audience, structure, do/don't list.

3

Create a 'proof library': case studies, metrics, screenshots, stories.

4

Build prompts for: outline, draft, rewrite-in-voice, shorten, sharpen CTA.

5

Run A/B tests on hooks; keep winners in your prompt pack.

Common Pitfalls

  • Using only your writing samples (and ignoring customer language).
  • Changing prompts every time instead of iterating on a stable set.
  • No proof library, resulting in abstract content.

Metrics to Track

Edit time per draft

Consistency of tone

Reply quality

Revenue per campaign

FAQ

Do I need to train a custom model?

Usually no. A strong prompt pack plus a curated example library gets you 80% of the benefits with far less complexity.

What should be in a voice guide?

Audience, tone, rhythm, structure, favorite metaphors, banned phrases, and 3–5 examples of 'ideal paragraphs' you can point AI at.

How often should I update it?

Quarterly or whenever your positioning changes. Also update after each campaign by saving what performed and deleting what didn't.

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Salarsu - Consciousness, AI, & Wisdom | Randy Salars