Quick Answer
For search, voice, and "just tell me what to do".
Batching works when you standardize inputs and prompts, then generate drafts fast and edit later with a consistent checklist.
Key Takeaways:
- Batch by stage, not by channel.
- Use one campaign theme for 2–4 weeks.
- Draft fast, edit slow-on purpose.
- A calendar is a constraint that creates clarity.
Playbook
Pick a 30-day theme tied to one offer and one audience segment.
Outline 4 weekly pillars (one per week) with a single CTA each.
Use AI to generate: 4 articles + 4 emails + 12 shorts + 12 posts.
Run an editing pass: voice, accuracy, proof, CTA, scannability.
Pre-schedule everything; leave 20% capacity for timely posts.
Review results weekly and swap in improved hooks for week 3–4.
Common Pitfalls
- Batching without a distribution plan.
- Generating too much without a quality filter.
- Publishing without consistent CTAs and next steps.
Metrics to Track
Hours per month of content
Consistency streak
Lead velocity
Pipeline created
FAQ
How long should a batching session be?
2–4 hours is enough for generation and rough scheduling. Save deeper editing for a separate 1–2 hour block so your brain stays in one mode.
What inputs does AI need to batch well?
Your offer, ICP, proof points, common objections, and a style guide. Without these, batching produces generic drafts.
Should I batch video too?
Yes, but keep it simple: batch scripts + hooks first. Recording can be a separate session to preserve energy and focus.
Related Reading
Next: browse the hub or explore AI Operations.