Quick Answer
For search, voice, and "just tell me what to do".
Consistency comes from a system: a topic backlog, fixed templates, batching, and a weekly review. AI accelerates each part.
Key Takeaways:
- A backlog beats a blank page.
- Templates remove decision fatigue.
- Quality gates prevent 'AI slop'.
- A weekly review keeps momentum.
Playbook
Build a 50-topic backlog from customer questions and objections.
Assign each topic an intent: awareness, trust, conversion, retention.
Use AI to draft 2–4 weeks ahead.
Schedule publishing; keep 1 slot/week for timely content.
Run a weekly review to prune, rewrite, and double down on winners.
Common Pitfalls
- Publishing without a distribution plan.
- Chasing novelty instead of repeating what works.
- No ownership: no one is responsible for shipping weekly.
Metrics to Track
Weeks ahead scheduled
Streak length
Lead velocity
Pipeline contribution
FAQ
What's a realistic schedule for a solo founder?
One weekly pillar plus 3–5 derivatives is a strong baseline. It's enough to compound without turning marketing into your full-time job.
How far ahead should I schedule?
Aim for 2 weeks ahead at minimum. If you can maintain 4 weeks, you'll have buffer for launches, travel, and unexpected work.
How do I choose topics?
Start with questions your best customers ask, objections you hear on sales calls, and the steps people need to take before they can buy.
Related Reading
Next: browse the hub or explore AI Operations.