Quick Answer
For search, voice, and "just tell me what to do".
Every AI-run business needs a 'Constitution'—a core set of instructions that define mission, red lines, tone, and ethics. This governs all AI agents and ensures consistency as you scale.
Key Takeaways:
- Governing AI requires more than just good prompts.
- Prevent brand drift with a central 'Constitution'.
- Hard rules (Prohibitions) vs. Soft judgment (Values).
- Encoding ethics into the system layer.
- Consistency is the bedrock of trust.
Playbook
Draft your 'Company Constitution' document.
Include 'Mission', 'Tone', 'Do Not Say', and 'Escalation' clauses.
Inject this context into every AI agent's system prompt.
Regularly audit AI outputs against the Constitution.
Update the Constitution as edge cases arise.
Common Pitfalls
- Leaving AI to 'guess' your values.
- Inconsistent rules across different agents.
- Making the Constitution too complex to process.
- Forgotting to update the rules as the business pivots.
Metrics to Track
Brand consistency score.
Number of 'off-brand' incidents.
Customer trust/sentiment.
Ease of onboarding new AI agents.
FAQ
Can I just use a style guide?
A Constitution is deeper. It includes behavioral rules and ethical constraints, not just grammar and logo usage.
How do I enforce this?
By including it in the 'System Message' or 'Context Window' of every interaction. It's the bedrock instruction set.
Related Reading
Next: browse the hub or explore AI Operations.