We used to treat companies as "Legal Entities" (contracts). Then "Social Entities" (cultures). Now, we must treat them as Thinking Entities. An AI-Native firm runs persistent cognitive loops that solve problems, optimize resources, and generate value, partially decoupled from human thought.
What is the Thinking Entity?
A Thinking Entity is a software system that possesses:
1. Perception: (Ingesting data via API).
2. Memory: (Vector retrieval).
3. Reason: (LLM inference).
4. Agency: (Tool use).
The Anatomy of the Entity
The Mind
The LLM (e.g., GPT-4) running the logic loops.
The Soul
The Constitution (Rules/Vibes) set by the Founder.
The Body
The Tools (Stripe, Email, Webflow) it controls.
Short Answer
If you fired everyone in your company today, would the business stop tomorrow? In a Thinking Entity, the answer is "No." It would continue to serve customers, answer emails, and optimize ads until the credit card expired.