The Feudalism of Platforms

The New Lords

In medieval feudalism, the lord owned the land. Peasants worked it, lived on it, depended on it—but owned nothing. They existed at the lord's pleasure, subject to rules they did not make.

In platform feudalism, the platform owns the infrastructure. Users create content, build audiences, generate engagement—but own nothing that matters. They exist at the platform's pleasure, subject to terms they cannot negotiate.

The relationship is the same. Only the vocabulary has changed.

What Users Build, Platforms Own

Consider what you create on platforms:

• Followers: You built the audience. The platform controls your access to them.
• Content: You created the posts. The platform decides who sees them.
• Reputation: You earned the reviews. They live on the platform's servers.
• Business: You grew the customers. The platform can change the rules anytime.

You have invested years building something on land you do not own. The platform can change the terms, alter the algorithm, or ban you entirely—and you have no recourse.

The Illusion of Independence

Modern rhetoric speaks of "creators" and "entrepreneurs"—language of independence and ownership. But examine the actual relationship:

• Can you take your audience with you if you leave?
• Can you negotiate the rules under which you operate?
• Can you appeal decisions that affect your livelihood?
• Can you exist without the platform's permission?

If the answer is no, you are not an independent creator. You are a digital peasant who has been given the title of entrepreneur.

Why We Accept It

Medieval peasants accepted feudalism because alternatives were scarce. The lord controlled access to land, security, and community. Leaving meant destitution.

Digital users accept platform feudalism for similar reasons. The platform controls access to audience, discoverability, and network. Leaving means starting over—often impossibly.

We accept unfavorable terms because the cost of refusal seems higher than the cost of compliance. This is how power works.

Questions a Free Person Should Ask

• What have I built on land I do not own?
• Who actually controls my access to my audience?
• What would happen if the platform changed its rules tomorrow?
• Do I have recourse if I am treated unfairly?
• What infrastructure do I own versus rent?
• Am I a creator, or am I a sharecropper?

What This Means for Ordinary People

Complete independence from platforms may not be possible. But reducing dependency is.

Own what you can. Build on infrastructure you control where possible. Maintain direct relationships—email lists, personal websites, owned domains. Do not put all your eggs in a basket someone else owns.

Recognize the relationship for what it is. You are not a partner. You are a tenant. Plan accordingly.

The digital peasant who understands their position can take steps to change it. The one who believes they are already free cannot.

Frequently Asked Questions