Quick Answer
For search, voice, and "just tell me what to do".
One good idea can become many products at different depths and price points. The same core insight delivered as a blog post, ebook, course, coaching program, and done-for-you service creates a ladder from free to premium. AI helps you identify how to adapt your idea for different formats and depths. The idea stays constant; the implementation varies.
Key Takeaways:
- Single ideas support multiple products
- Depth and implementation create different products
- Ladders capture customers at every price point
- AI helps identify ladder opportunities
- Consistent theme builds expertise reputation
Playbook
Identify your core idea or insight
Map possible implementations at different depths
Create products for each implementation level
Connect products into a coherent ladder
Use AI to optimize each rung for its purpose
Common Pitfalls
- Rungs too similar in value
- Gaps too large between rungs
- Inconsistent quality across ladder
- Ladders that don't connect logically
Metrics to Track
Revenue per ladder rung
Rung-to-rung progression rate
Entry point distribution
Top-of-ladder reach rate
Ladder customer lifetime value
FAQ
How many rungs should my ladder have?
3-5 typically. Free content, low-cost product, main product, high-touch service. More rungs help but add complexity.
Do I need to build the whole ladder at once?
No - start with your main product. Add lower rungs to capture more customers, higher rungs to maximize value. Build over time.
What if my idea doesn't seem big enough for a ladder?
Most ideas are bigger than they seem. The same insight can be free tip, paid guide, course, and consulting service. Depth creates ladder.
Related Reading
Next: browse the hub or explore AI Operations.