🌲Evergreen Assets

Products That Teach Back What the Buyer Doesn't Know

Build products that identify and fill buyer knowledge gaps. Products that know what you don't.

Quick Answer

For search, voice, and "just tell me what to do".

Most products assume a certain knowledge level; AI-enhanced products can detect and fill gaps. When users struggle or skip sections, AI identifies missing prerequisites and provides them. The product teaches what's needed, when it's needed. This dramatically increases completion rates and outcomes, because no one falls behind due to assumed knowledge.

Key Takeaways:

  • Knowledge gaps cause most product abandonment
  • AI can detect struggles and gaps
  • Just-in-time prerequisite teaching improves outcomes
  • Adaptive products serve diverse knowledge levels
  • Completion rates drive satisfaction and referrals

Playbook

1

Map prerequisite knowledge for your products

2

Create supporting content for common gaps

3

Implement AI detection of struggle signals

4

Deliver prerequisites when gaps are detected

5

Track which gaps are most common

Common Pitfalls

  • Patronizing users with unnecessary basics
  • Missing gap signals
  • Prerequisites that derail main content
  • Over-complicating the adaptive system

Metrics to Track

Completion rate improvement

Gap detection accuracy

Prerequisite content engagement

User satisfaction with adaptive support

Outcome achievement rate

FAQ

How do I detect knowledge gaps?

Time on section, repeated attempts, skip patterns, quiz failures, and explicit help requests. Combine signals for accuracy.

Won't prerequisite content slow users down?

Only offer to users who need it. Competent users skip; struggling users get help. Everyone progresses at their appropriate pace.

What if I don't know what prerequisites are needed?

Watch where users struggle. Ask completers what they wish they'd known. The data tells you what to create.

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Salarsu - Consciousness, AI, & Wisdom | Randy Salars