Quick Answer
For search, voice, and "just tell me what to do".
Some questions get asked forever: how to lose weight, save money, find love, build confidence, grow business. Products that answer these eternal questions have unlimited shelf life. AI helps you create comprehensive, updateable answers to these perennial questions - products that stay relevant and sellable indefinitely because the underlying human need never changes.
Key Takeaways:
- Evergreen questions create evergreen products
- Human fundamentals don't change
- Updates keep evergreen products current
- Long-term revenue beats launch spikes
- AI enables continuous product improvement
Playbook
Identify questions your audience asks repeatedly
Verify the question is truly evergreen, not trend-based
Create comprehensive products that fully answer the question
Build in update mechanisms to keep content current
Position for long-term discovery, not launch-day sales
Common Pitfalls
- Confusing trending topics with evergreen questions
- Creating products that answer questions partially
- Neglecting updates that keep evergreen products fresh
- Undervaluing steady sales versus launch excitement
Metrics to Track
Revenue longevity (months/years of sales)
Search ranking stability
Update frequency and effort
Customer satisfaction over time
Lifetime revenue per product
FAQ
What makes a question evergreen?
It addresses fundamental human needs, concerns, or aspirations that don't change with trends, technology, or culture. Think decades, not months.
How often should I update evergreen products?
Review annually at minimum. Update when examples become dated, new solutions emerge, or context significantly shifts. Keep the core; refresh the details.
Can evergreen products compete with timely content?
Yes - they serve different needs. Timely content gets initial attention; evergreen content captures ongoing searches. Both have value.
Related Reading
Next: browse the hub or explore AI Operations.