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📦Product Creation

The Best AI Products Feel Obvious in Hindsight

Learn to recognize and create products that make buyers say 'of course.' Obvious-in-hindsight products sell themselves.

Quick Answer

For search, voice, and "just tell me what to do".

The best products feel inevitable after you see them - 'why didn't this exist before?' This obvious-in-hindsight quality comes from deeply understanding buyer needs and creating solutions that match perfectly. AI helps you find these sweet spots by analyzing what buyers need, what exists, and where the obvious solutions are hiding. These products sell themselves because they feel like natural answers.

Key Takeaways:

  • Obvious products feel like they always should have existed
  • Deep market understanding reveals obvious opportunities
  • Simple, clear solutions beat complex alternatives
  • Obvious products require minimal sales explanation
  • AI can help identify non-obvious paths to obvious solutions

Playbook

1

Immerse deeply in your target market's problems

2

Use AI to find gaps that seem too obvious to exist

3

Design solutions that feel like natural answers

4

Test whether buyers immediately understand the value

5

Simplify until the product feels inevitable

Common Pitfalls

  • Overcomplicating solutions that should be simple
  • Missing obvious opportunities because they seem too easy
  • Adding features that obscure the obvious value
  • Confusing clever with obvious

Metrics to Track

Time to customer understanding (explanation time)

Word-of-mouth spread rate

Conversion rate on first exposure

Customer description accuracy ('they get it')

Refund rate (misunderstanding indicator)

FAQ

How do I find obvious opportunities?

Look for problems everyone experiences but nobody has solved simply. Obvious opportunities hide in plain sight because they seem too easy to be opportunities.

What if my product doesn't feel obvious?

Either simplify until it does, or accept that you'll need more marketing effort. Non-obvious products can succeed but require more explanation.

Can obvious products be innovative?

Yes - the innovation is often in execution or positioning, not concept. Making something obvious that wasn't before is its own innovation.

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Salarsu - Consciousness, AI, & Wisdom | Randy Salars