Quick Answer
For search, voice, and "just tell me what to do".
Small useful products (SUPs) are focused tools that solve one specific problem quickly. AI makes creating SUPs fast and affordable. Unlike big products that require extensive launches, SUPs sell daily through organic discovery because they answer specific questions people are already searching for. A portfolio of 10-20 SUPs can generate consistent income with minimal ongoing effort.
Key Takeaways:
- Small products can generate big cumulative revenue
- Focused utility beats comprehensive complexity
- Daily sales come from organic search discovery
- AI enables rapid SUP creation and iteration
- Portfolio strategy spreads risk and compounds results
Playbook
Identify specific problems people search for daily
Create focused solutions that take minutes to use
Use AI to generate and refine product content quickly
Optimize for search discovery and immediate utility
Build a portfolio of 10-20 complementary SUPs
Common Pitfalls
- Making small products too complex
- Spreading too thin across unrelated niches
- Underpricing based on size rather than value
- Abandoning before building sufficient portfolio
Metrics to Track
Daily sales velocity per product
Portfolio revenue stability
Search ranking for target problems
Customer satisfaction per product
Time to create new SUPs
FAQ
How small should a small product be?
Small enough to solve one problem completely, nothing more. Think tools, not toolkits. Templates, not courses. Checklists, not comprehensive guides.
Can small products make real money?
Yes - a $19 product selling 5 times daily is $35K/year. A portfolio of 10 such products is $350K/year with minimal ongoing work.
How do I find ideas for small products?
Look for questions people ask repeatedly, complaints about existing solutions, and gaps in competitor offerings. AI can help identify these patterns.
Related Reading
Next: browse the hub or explore AI Operations.