Quick Answer
For search, voice, and "just tell me what to do".
Information is abundant and cheap; wisdom is rare and valuable. Information tells you what; wisdom tells you which, when, and why. AI can help you package not just facts and methods, but the judgment, context, and discernment you've developed. Wisdom products don't just inform - they transform how buyers think and decide. This is premium territory where AI-generated content can't compete.
Key Takeaways:
- Information is commoditized; wisdom commands premiums
- Wisdom includes judgment, not just facts
- AI helps structure wisdom but can't generate it
- Transformation beats information transfer
- Your unique perspective is the wisdom layer
Playbook
Identify where your judgment adds value beyond facts
Document the 'when to' and 'when not to' knowledge
Include context, nuance, and exception handling
Add your perspective and synthesis
Frame products as transformation, not information
Common Pitfalls
- Selling information when you could sell wisdom
- Leaving out the judgment and context
- Creating generic products anyone could make
- Competing on facts instead of insight
Metrics to Track
Price premium vs. information-only products
Customer decision-making improvement
Wisdom product demand and satisfaction
Referrals and testimonials about transformation
Competitive differentiation
FAQ
What's the difference between information and wisdom?
Information is knowing that fire burns. Wisdom is knowing when to use fire and when to avoid it. Information is facts; wisdom is judgment about facts.
Can AI help create wisdom products?
AI can help structure and present wisdom, but can't generate the judgment itself. Your wisdom comes from experience and synthesis that AI can't replicate.
How do I price wisdom products?
Based on the value of better decisions, not information volume. A one-page insight that saves $10,000 is worth more than a 100-page report.
Related Reading
Next: browse the hub or explore AI Operations.