Quick Answer
For search, voice, and "just tell me what to do".
Some products underperform not because they're bad, but because they're hidden - buried in navigation, missing from recommendations, overlooked in search. AI can identify these hidden gems by analyzing the gap between product quality signals and actual exposure. Surfacing hidden products often requires only better placement, not better products.
Key Takeaways:
- Visibility often limits sales more than quality
- AI can identify exposure vs. potential mismatches
- Placement changes can unlock hidden value
- Navigation and search affect what gets seen
- Regular audits prevent products from becoming invisible
Playbook
Audit all products for exposure levels
Use AI to compare exposure with quality signals
Identify products with high potential, low visibility
Improve placement for hidden gems
Monitor results and continue optimization
Common Pitfalls
- Assuming low sales means low quality
- Ignoring navigation and search in analysis
- Over-featuring poor products
- One-time fixes instead of ongoing audits
Metrics to Track
Product exposure score
Sales vs. expected given exposure
Conversion rate when product is visible
Revenue lift from improved placement
Discovery rate for hidden products
FAQ
How do I measure product visibility?
Track impressions, search appearances, category page placement, and recommendation frequency. Compare across products to find exposure gaps.
What makes a product 'hidden'?
Good customer reviews but low traffic, high conversion when found but rare discovery, or listing in categories customers don't browse.
How do I increase visibility without paying for ads?
Better category placement, internal linking, search optimization, email features, and homepage positioning. Organic visibility is about architecture.
Related Reading
Next: browse the hub or explore AI Operations.