Quick Answer
For search, voice, and "just tell me what to do".
Entry, core, and premium offers aren't just different prices - they're different jobs in your revenue system. Entry offers acquire customers affordably. Core offers deliver your main value proposition. Premium offers maximize value from your best customers. AI helps design each tier to perform its specific job while creating natural progression between them.
Key Takeaways:
- Each tier has a distinct strategic job
- Entry is for acquisition, not profit
- Core delivers main value and main revenue
- Premium maximizes high-value customer potential
- AI helps optimize each tier for its job
Playbook
Define the strategic job for each tier
Use AI to identify optimal scope for each tier
Price based on tier job, not just costs
Create clear upgrade paths between tiers
Measure each tier against its specific goal
Common Pitfalls
- Treating all tiers as profit centers
- Entry tier that satisfies without upgrading
- Premium tier without clear premium justification
- Tiers that don't connect logically
Metrics to Track
Entry tier acquisition cost and volume
Core tier revenue and satisfaction
Premium tier adoption and value
Tier-to-tier progression rate
Each tier vs. its strategic goal
FAQ
Should entry tier be profitable?
Not necessarily. Entry tier's job is acquisition. Profit can come from core and premium. Sometimes entry is loss leader for lifetime value.
What makes premium 'premium'?
Additional value that matters to your best customers: more access, more support, more customization, more results. Premium is about outcomes, not features.
How do I know which tier to focus on?
Depends on your constraint. Need customers? Focus on entry. Need revenue? Focus on core. Need profit? Focus on premium. Constraints guide priorities.
Related Reading
Next: browse the hub or explore AI Operations.