Quick Answer
For search, voice, and "just tell me what to do".
AI is making basic clarity easier to produce, which changes where premium value lies. Simple explanations and organization are becoming commodity; deep insight and judgment remain premium. Product strategy must adapt: use AI to provide baseline clarity at low cost, then differentiate on wisdom, perspective, and guidance that AI can't generate. The clarity floor is rising; your value must rise above it.
Key Takeaways:
- Basic clarity is becoming commodity
- AI enables low-cost organization and explanation
- Wisdom and judgment remain premium
- Strategy must differentiate above AI capability
- The value floor is rising
Playbook
Audit where AI can provide baseline clarity
Automate commodity clarity production
Identify premium value AI can't replicate
Invest in developing irreplaceable insight
Price based on value above AI baseline
Common Pitfalls
- Competing on clarity AI can provide cheaper
- Underinvesting in irreplaceable value
- Ignoring how quickly AI capabilities expand
- Assuming current premium will remain premium
Metrics to Track
Value perception vs. AI alternatives
Premium willingness for human insight
Cost reduction through AI clarity
Differentiation on non-AI-replicable value
Market position relative to AI substitutes
FAQ
What clarity can AI provide?
Organization, summarization, simple explanation, and pattern identification. AI struggles with judgment, wisdom, novel synthesis, and deep domain expertise.
How do I stay ahead of AI?
Focus on what AI can't do: genuine insight from experience, wisdom from judgment, and novel synthesis that requires deep understanding.
Should I use AI in my products?
For commodity clarity, yes - it reduces costs. But differentiate on human value that AI can't provide.
Related Reading
Next: browse the hub or explore AI Operations.