Quick Answer
For search, voice, and "just tell me what to do".
Different customers need different depth - beginners need foundations, intermediate users need optimization, and advanced practitioners need edge cases and innovation. AI helps create product tiers that serve each level appropriately: extracting beginner-friendly essentials, identifying intermediate best practices, and articulating advanced nuances. Tiered products capture more market and create natural upsell paths.
Key Takeaways:
- One product rarely serves all skill levels well
- Tiered products capture more market segments
- Each tier has different depth, complexity, and assumptions
- Natural progression creates customer lifetime value
- AI helps identify and separate tier-appropriate content
Playbook
Audit your knowledge for beginner, intermediate, and advanced elements
Create clear distinctions between tier requirements
Use AI to appropriately structure each tier
Ensure smooth progression between tiers
Price tiers to encourage progression
Common Pitfalls
- Creating only advanced products (smaller market)
- Making beginner content too complex
- Gaps between tiers that lose customers
- Identical content with different labels
Metrics to Track
Conversion rate by tier
Customer progression through tiers
Tier completion rates
Revenue per customer across tiers
Customer satisfaction by tier level
FAQ
Which tier should I create first?
Usually beginner - it's the largest market and creates customers for higher tiers. But if you're known for advanced expertise, lead with your strength.
How different should tiers be?
Different enough to justify separate purchases. Each tier should provide value even without the others, while benefiting from them.
How do I know what level my customers are?
Ask them. Create simple assessments, use purchase history, or segment by how they found you. Self-identification works better than assumptions.
Related Reading
Next: browse the hub or explore AI Operations.