product perception

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    • Phantom Brands: The Hidden Forces in Consumer Markets

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    • Unlock the secrets of consumer behavior with "Phantom Brands: The Hidden Forces in Consumer Markets." This groundbreaking book delves deep into the unseen dynamics that drive brand loyalty, consumer choices, and market trends. Written by leading experts in marketing psychology, "Phantom Brands" reveals the invisible influencers that shape purchasing decisions, from emotional triggers to social pressures. Discover how to harness…
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