An AI-Native Business is designed from day one to be operated by software. It avoids "human-centric" processes like phone calls, physical paper trails, and unrecorded meetings, favoring APIs, structured data, and asynchronous text.
What is "AI-Native"?
AI-Native means the core value delivery loop can be executed without human intervention. If the "Main Thing" (e.g., generating a report, designing a logo, answering a query) requires a human in the loop, it is an AI-Enabled business, not AI-Native.
The Native Design System
Structured Inputs
Uses forms and typeforms instead of "email me." AI needs structure.
Digital Fulfillment
The product is digital (bits), allowing instant delivery.
API First
Every internal process is an API endpoint that can be triggered by an agent.
Looping Data
Every interaction improves the model (Data Flywheel).
Short Answer
To build an AI-Native business, ask: "If I was banned from hiring humans, how would I solve this?" The constraint forces innovation.