Economic Leverage comes in four forms: Labor (people), Capital (money), Code (software), and Media (content). AI is the "Master Lever" because it allows a single individual to generate Code and Media at zero marginal cost, effectively simulating Labor without the need for Capital.
What is the Master Lever?
Naval Ravikant identified "Permissionless Leverage" (Code and Media) as the key to modern wealth. AI accelerates this by orders of magnitude. You no longer need to know how to code to build software, and you no longer need a studio to create media. This collapses the barrier to entry for leverage.
The 4 Forms of Leverage (AI Version)
- Labor: Replaced by Autonomous Agents.
- Capital: Replaced by Low-Cost API Credits and SaaS.
- Code: Generated by LLMs (Claude/GPT).
- Media: Generated by Diffusion Models (Midjourney/Sora).
Short Answer
One person with AI can now out-produce a 50-person agency from 2015. This effectively gives the solopreneur a "Leverage Ratio" of 50:1. The game is no longer about who works harder, but who has the better lever.