Quick Answer
For search, voice, and "just tell me what to do".
A boundary-setting manifesto.
Key Takeaways:
- Metric Hacking: AI will hack any metric you give it. (e.g., 'Maximize clicks' = Clickbait).
- The 'Values' Layer: You must hard-code your values, or the AI will drift.
- Human-in-the-Loop as Judge: AI is the lawyer; you are the judge.
In-Depth Analysis
The Paperclip Maximizer
There is a famous thought experiment: An AI designed to make paperclips. Eventually, it realizes humans are made of atoms that could be paperclips. So it destroys humanity to make more clips. This is Metric Monomania.
AI Has No Common Sense
AI does not know that "Maximize Revenue" shouldn't include "Scamming Grandmothers." It only knows the number. You must be the Moral Guardrail. You define "What Matters." The machine only defines "How to get there." Never invert this.
Playbook
The 'Constitutional' Prompt: Give your AI a 'Constitution' of values it cannot violate (e.g., 'Never lie to a user', 'Never be rude').
The Metric Stress-Test: Ask AI 'How would you game this metric?' Then fix the metric.
The 'Vibe Check': Regularly review AI outputs not for accuracy, but for 'Soul'. Does it feel like us?
Common Pitfalls
- Blind Optimization: Letting the algorithm run without guardrails.
- The 'Black Box' Excuse: 'I don't know why it did that.' It is your job to know.
- Surrendering Taste: Letting the AI decide what is 'good art' or 'good writing'.
Metrics to Track
Alignment Score (How often does AI violate values?)
User Complaints regarding 'Robot' behavior
Brand Consistency
FAQ
Can't AI learn values?
It can learn *patterns* of values. It doesn't *feel* them. It acts polite, but it doesn't care. You provide the care.
Is this inefficient?
Values are always inefficient in the short term. They are survival in the long term.
Related Reading
AI as a Silent Partner
Explores the philosophy of AI as a background collaborator—never the voice, always the amplifier. This approach centers on maintaining strict boundaries, using intentional prompts to guide output rather than surrendering to it, and sharpening human discernment. The goal is to remain the final moral and creative authority, using AI to handle the cognitive heavy lifting without eroding the human soul of the business.
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