Marketing Theory

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    • Historical Brand Extensions

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    • Historical Brand Extensions: Unraveling the Past to Shape the FutureDive into the fascinating world of brand evolution with Historical Brand Extensions. This groundbreaking book explores how iconic brands have successfully expanded their reach through innovative extensions, drawing rich lessons from the past to inspire future strategies. Uncover the secrets behind legendary brands like Coca-Cola and Nike as they navigated changing…
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    • Historical Brand Extensions

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    • Historical Brand Extensions: A Journey Through Time and InnovationUnlock the secrets of successful branding with "Historical Brand Extensions," a groundbreaking exploration of how iconic brands have evolved and adapted through the ages. Delve into captivating case studies that reveal the strategies behind legendary extensions, from Coca-Cola's foray into diverse beverages to Apple’s seamless expansion into technology. This book offers a…
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