Case Studies in Branding

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    • Historical Brand Extensions

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    • Unlock the intriguing world of brand evolution with Historical Brand Extensions! This groundbreaking book delves into the fascinating stories of iconic brands that have successfully ventured beyond their original offerings. Discover how companies like Coca-Cola and Nike have transformed their identities through innovative extensions, blending history with strategy. With rich case studies and insightful analysis, Historical Brand Extensions not only…
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