2026-01-14
Keeping Treasure in the Family (The Multi-Generational Mindset)
How the Rothschilds and Old Money families stay rich for 200 years. They treat their gold as a Family Bank, not a personal wallet.
Most families lose their wealth in 3 generations. Shirt sleeves to shirt sleeves in three generations. The first makes it. The second enjoys it. The third blows it.
The Solution: The Family Bank
Treat your stack as a Sovereign Wealth Fund. Teach your children: "This gold does not belong to you. It belongs to the Family Name. You are just the temporary custodian of it. Your job is to hand it to your children in a bigger pile than you received it."
Stewardship vs Ownership
- Owner: "I can sell this to buy a Ferrari."
- Steward: "I must protect this so my great-grandson can go to Harvard."
Change the frame from Ownership to Stewardship, and the family line survives.
The 100-Year Plan
We study the habits of families who have kept wealth for over a century. Learn their 3 core rules.