2026-01-14
The Danger of "We Buy Gold" for Your Heirs
Predatory shops target grieving widows. Here is how they operate and how to protect your family from them.
We've all seen the signs on the street corner. Neon yellow. "CASH 4 GOLD." "WE BUY SILVER." They look seedy because they are seedy.
The Business Model: 60% of Melt
These businesses prey on ignorance and desperation.
- Target: People who just inherited jewelry or coins and want "quick cash."
- Strategy: Offer 50-60% of the actual metal value.
- Result: You hand them $1,000 of gold. They hand you $500 cash. They pocket $500 profit in 3 minutes.
The Protection Plan
Write this in bold letters on your Estate Plan: "NEVER SELL TO A SHOP WITH A NEON SIGN." Instruct your heirs to only sell to:
- Online Major Dealers (APMEX/JM Bullion Buyback programs).
- Local Coin Shops (LCS) that have been in business for 10+ years (check Google Reviews).
Safe Seller List
We maintain a list of 'Certified Fair' buyers in every state. Check our directory to find a safe shop near you.