“Attending IP-Focused Trade Shows and Conferences: How to Find Licensing Deals in Person”

Attending IP-Focused Trade Shows and Conferences: How to Find Licensing Deals in Person

In the diverse universe of intellectual property (IP), trade shows and conferences provide unparalleled opportunities for professionals to connect, share knowledge, and explore potential licensing deals. For businesses and individuals looking to expand their reach, establishing face-to-face relationships is crucial. This article will guide you on how to effectively leverage such events for obtaining licensing deals.

The Importance of Face-to-Face Networking

In an age dominated by digital communication, the significance of in-person networking cannot be overstated. According to a survey conducted by the Event Marketing Institute, 84% of people believe attending live events is essential for building relationships. Engaging with potential partners or licensors face-to-face fosters trust and rapport that often cannot be achieved through emails or video calls.

Identifying Relevant Trade Shows and Conferences

Finding the right event to attend is the first step toward successful networking. Here are a few high-profile IP-focused trade shows and conferences:

• Licensing Expo
• International Trademark Association (INTA) Annual Meeting
• Global Licensing Groups Licensing Expo
• Content & Entertainment Licensing Summit

Research each events target audience, exhibitors, and speakers to ensure alignment with your IP and licensing goals. Utilizing platforms like Eventbrite or LinkedIn can help identify upcoming events tailored to your interests.

Preparing for the Event

Preparation is key to maximizing your experience at an IP-focused trade show or conference. Consider the following steps:

• Set Clear Objectives: Define what you want to achieve, whether it’s making new connections, learning about industry trends, or exploring specific licensing opportunities.
• Research Attendees and Exhibitors: Review the list of attendees and exhibitors so you can prioritize whom you would like to approach during the event.
• Develop an Elevator Pitch: Create a concise and compelling introduction about your IP portfolio and what you are seeking from licensing deals.

Engaging Effectively at the Event

Once at the event, employ strategic methods to engage effectively with fellow attendees and exhibitors:

• Active Listening: Show genuine interest in conversations, asking open-ended questions that encourage dialogue.
• Use Social Media: Share your experience in real-time on platforms like Twitter or LinkedIn. Use event hashtags to connect and generate discussions.
• Follow-Up Promptly: After the event, send personalized messages thanking those you spoke with and suggesting further discussions or meetings.

Real-World Applications and Examples

Consider the case of a tech company that attended the INTA Annual Meeting. By networking with several brand owners, they successfully secured a partnership to license a new technology. Through direct conversations, they identified alignment in brand values and goals, ultimately speeding up the closing of the deal compared to traditional avenues.

Another effective example can be seen in the entertainment industry. A film production company may attend the Licensing Expo to explore licensing arrangements for merchandise. By meeting with potential licensors in person, they can negotiate terms more fluidly and gauge the enthusiasm of parties involved, which can be pivotal in decision-making.

Actionable Takeaways

Attending IP-focused trade shows and conferences opens the door to numerous licensing opportunities. To ensure your success at these events, consider the following actionable strategies:

• Identify and prioritize key events related to your IP.
• Prepare thoroughly, establishing clear goals and crafting an elevator pitch.
• Engage authentically, listen actively, and follow-up with contacts post-event.

By implementing these strategies, you will not only foster valuable business relationships but also position yourself to capitalize on potential licensing deals effectively. Embrace these opportunities and watch your licensing potential grow exponentially.