Selling Refurbished Motorcycles: How to Use Auto Auctions and Online Marketplaces to Sell Restored Bikes

Selling Refurbished Motorcycles: How to Use Auto Auctions and Online Marketplaces to Sell Restored Bikes

The market for refurbished motorcycles is thriving, as buyers often seek the unique blend of affordability and quality that these bikes offer. Selling restored motorcycles can yield significant profits, but finding the right venue is crucial. Auto auctions and online marketplaces provide effective platforms to reach interested customers, each offering distinct advantages. This article outlines how to navigate these options successfully.

Understanding Refurbished Motorcycles

A refurbished motorcycle refers to a bike that has been repaired, restored, or improved to its original operating condition or better. Common refurbishments can include:

• Engine repairs or replacements
• Cosmetic enhancements like painting and polishing
• Upgrades to brakes, tires, or other critical components

According to a report by IBISWorld, the motorcycle manufacturing industry in the U.S. is projected to generate around $1.3 billion in revenue in 2023, highlighting a robust appetite for both new and refurbished bikes.

Choosing the Right Selling Platform

Understanding the nuances of auto auctions and online marketplaces is paramount to your success. Each platform caters to different segments of the motorcycle-buying market.

Auto Auction Advantages

Auto auctions, whether live or online, offer a fast-paced environment where sellers can capitalize on their refurbished motorcycles appeal.

• Immediate Exposure: Auctions gather a crowd of potential buyers who have come prepared to purchase, often willing to pay competitive prices.
• Higher Potential Bids: Enthusiast bidders often compete against each other, which can drive up the price significantly.

For example, famous auction houses like Mecum and Barrett-Jackson specialize in vintage and collectible motorcycles, attracting passionate buyers ready to invest.

Online Marketplaces Benefits

Online marketplaces, such as eBay Motors, Cycle Trader, and Facebook Marketplace, offer sellers reach beyond local auctions.

• Broader Audience: You can connect with buyers from various regions, increasing your chances of sale.
• Detail Customization: Listing details allow sellers to provide extensive information about the bike’s history, condition, and refurbishments.

eBay Motors, for example, reaches millions of users monthly, providing extensive exposure to potential buyers.

Preparing Your Motorcycle for Sale

To maximize your sale price, careful preparation of your refurbished motorcycle is essential. Consider the following steps:

• Thorough Cleaning: A professional wash and polish can make a significant difference in presentation. Remove dirt, grime, and any signs of wear.
• Document Your Work: Provide documentation that outlines the refurbishments, including receipts, photos, and any warranties. Transparency builds trust.
• Set a Competitive Price: Research similar listings to gauge market price. A well-priced motorcycle can attract more buyers quickly.

The National Motorcycle Dealers Association indicates that well-presented bikes can sell for 10-20% more than poorly presented motorcycles.

Marketing Your Refurbished Motorcycle

A successful sale not only relies on quality but also on effective marketing. Here are some strategies to promote your motorcycle:

• High-Quality Photos: Invest time in taking clear, detailed photographs from multiple angles. Include shots of the engine, tires, and any unique features.
• Compelling Descriptions: Write an engaging story about the bike. Highlight its history, the refurbishment process, and any features that make it unique.
• Use Social Media: Share your listing on platforms such as Instagram and Facebook, targeting motorcycle enthusiast groups or local community pages.

Conclusion: Taking Action

For those looking to sell refurbished motorcycles, both auto auctions and online marketplaces present unique opportunities. By preparing your bike meticulously, understanding your selling platforms, and marketing effectively, you can turn your passion for motorcycles into a profitable venture. Remember:

• Choose the right platform based on your motorcycle’s type and anticipated audience.
• Prepare your bike to stand out from the competition.
• Market strategically to maximize visibility and appeal.

With a thoughtful approach, selling refurbished motorcycles can be both rewarding and profitable, allowing you to connect with fellow enthusiasts while earning a decent return on your investment.