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We’re Gonna Get You to Eat the Bugs Peasant, One Way or Another

New article in PLOS CLIMATE on how to manipulate you.

I know, I know. They don’t mention the bugs in this one. But it’s obviously where this is headed.

How can carbon labels and climate-friendly default options on restaurant menus contribute to the reduction of greenhouse gas emissions associated with dining?

Here is the abstract:

In this study, we aimed to understand how restaurants can contribute to climate change mitigation via menu design. We investigated two types of interventions: changing the configuration of menu entries with variable side dishes so that the most climate-friendly option is set as the default and indicating the greenhouse gas emission of each dish via carbon labels. In an online simulation experiment, 265 participants were shown the menus of nine different restaurants and had to choose exactly one dish per menu. In six menus, the main dishes were presented with different default options: the side dish was associated

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