Now comes the hard part for the sport’s leadership: Generating enough interest and sustainability to secure the sport’s place in a crowded U.S. market.
It marks rugby’s biggest attempt to move into the wider American sporting consciousness and unlock what World Rugby—the sport’s international governing body—regards as an area of untapped potential, in both a commercial and sporting sense.
“The golden nugget that everybody wants to get hold of” was how World Rugby chairman Bill Beaumont described America.
“What we will leave in the U.S.,” he said, “is an extremely sustainable, vibrant sport that will go from strength to strength.”
USA Rugby’s vision is of
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