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Spotify Promotes Bill Simmons To Head of Global Sports Content

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Photo by Mike Windle/Getty Images for Vanity Fair.

When Spotify purchased The Ringer back in 2020 for $250 million, we assumed changes would be coming on both sides as has done just that, promoting founder and managing director Bill Simmons to their head of of global content Thursday, according to The Hollywood Reporter.

The massive switch comes in the form of many moves, promoting Max Cutler, most recently the managing director of Parcast, to head of talk creator content and partnerships, Spotify said.

Simmons will report directly to Julie McNamara, Spotify’s head of talk studios, as the worldwide company continues to develop a global sports strategy heading into the new wave of media.

The former columnist has been instrumental in finding and

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