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Google Searches for ‘Formula Substitute’ Reach All Time High amid Nationwide Shortage

searches for “formula substitute” and related phrases are hitting record highs, amid a nationwide shortage of baby formula.

Valiant News analysed a number of searches relating to “formula substitute” on , a tool that allows users to track the popularity of terms looked up on the search engine from 2004 onwards.

In the results for “formula substitute” on Google Trends, it had hit an all time high in May so far, with February and April this year seeing 59% and 62% of the search volume from May respectively. Previous peaks in June 2010 and May 2014 only saw around 44% of the volume of searches from May.

When looking up “baby formula substitute,” the increase is even more dramatic, with another all time high in May, but a previous peak of only 29% of the current search volume in February, with peaks before that only reaching to between

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