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Auto Market Could Experience A “Buyer's Strike”: Morgan Stanley's Jonas

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As if the automotive industry didn’t have enough to deal with in the semiconductor shortage and supply chain issues, the skyrocketing price of oil may also wind up contributing to an already volatile year for the sector.

In fact, one sell side analyst thinks the conditions are ripe for a “buyer’s strike” in autos. 

Morgan Stanley analyst Adam Jonas wrote in a note on Friday morning that, per his conversation with auto dealers, initial signs of demand destruction could start to materialize in lower income customers buying “gas guzzling trucks”.

In fact, Jonas says that the U.S. car market is “not a car market at all. It’s a truck market,” according to a Bloomberg wrap up of his note. Feedback from dealers is suggesting “extremely low levels of new and used inventory” still, Jonas said. 

Jonas also believes that inflation, in addition to the rising price of oil, would help drive a buyer’s strike.

A buyer’s strike would obviously help prices potentially descend from their recent zenith. Recall, we wrote just about a week ago that used car prices, may have started to level out. 

Companies have struggled with supply chain congestion, bottlenecks, and the inability to adequately re-stock certain items that roiled the automotive industry, we noted. This, combined with increased demand, is what drove prices sky high to begin with. 

On Feb. 9, we outlined a major inflection point for the Manheim Used Vehicle Value Index, a wholesale tracker of used car prices, possibly topping as peak supply chain constraints had passed and more parts would be readily available for automakers to restart and or increase output for new vehicles. At the time, we said this could reverse used car prices. However, we also noted that this inflection point might lead to false positives if supply chain congestion persisted.

Then, on March 22, to possibly validate peak supply chain constraints was Goldman Sachs’ Jordan Alliger, who told clients last less than two weeks ago that high frequency weekly supply-chain data for the week ending Mar. 14 showed signs of bottleneck relief. 


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