Watch Brands Confront a Risky Business: The Secondhand Market

About four years ago, Maximilian Büsser, founder of the boutique watch brand MB&F, bought his wife a 1970s Rolex Air-King for $2,500 on the website Chrono24. When it arrived, he was dismayed (though perhaps not shocked) to learn that he’d been conned … Brought to you by Wonderfest-Watches.com

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